TANBII
ROLE
Game Design, UI/UX, and Sound Design Intern
DESCRIPTION
Tanbii is a casual action RPG mobile game designed to gamify ecological preservation. If players plant a tree in the game, one is planted in real life. If players clean up trash, walk more, or waste less in the real world, they are rewarded in game. It aims to create a cycle of positive environmental impact. I worked on market research, game design, UI/UX design, music/sound effect design, and character design. I presented my work weekly to management teams including the founders of the company.
SOUND DESIGN
INITIAL ANALYSIS AND MARKET RESEARCH
Initial presentation on Tanbii's sound design. Analyzes existing soundtrack and sound effects and contains market research on the audio design of other similar games on the market. Includes possible changes and suggestions for the Tanbii audio based on market research and audio design principles.
NEW AUDIO PROPOSAL
Proposal on new music and sound effects for Tanbii which includes personally created sound assets. My team and I highlighted needs and pain points of the existing sound framework and created a prioritized these issues by severity. and I created over 20 custom sound effects for gameplay, UI, and environment to solve them. I also created 3 new custom background tracks. The design team expressed interest in adopting over 80% of the new sound effects and 100% of the new background tracks.
New Background Track Excerpts
Background track for the bright overworld island which the player is developing. Has a warm timbre, hand drums, claps, and shaker to keep the beachy, islandy feel. Has flowing melodic lines on the bells to create a sense of freedom, with that motif set up so it could be altered for a night time version of the same track.
More serious, and slightly darker version of the battle theme. Bass and rhythmic hand drums push the piece forward and give it the feeling of a battle. The same motif is developed throughout the piece, slowly ramping up as the battle gets more intense.
More lighthearted and playful option for battle track keeping the island feel of the game with the hand drums. Has synths and pulsing, emphasized beats with constant fluttering arpeggios to emphasize energy and movement. Slightly heavier melody on the bells enters after a while to imitate the stomping of enemies in a playful way.
New Sound Effect Examples
Click on the blue sound icons in the New Audio Proposal presentation above to hear the custom sound effects!
UI/UX
ADS SYSTEM
Our team was tasked with creating an ads system. To do that we conducted market research on similar applications, then created a proposal with user flows, wireframes, and hi fidelity prototypes.
Market Research
Suggestion Overview
Proposed Implementation
Our proposal was met with positive feedback from our direct boss as well the majority of the design team. We tried to implement ads in places that would not be too intrusive to the player. Instead, we wanted the player to seek out watching ads in exchange for rewards that they want. By limiting the amount of times they can watch ads per day, it gives the player more incentive to watch the maximum amount of ads when they can. We prioritized respawn and speed up ads highly as those are things the player wants and would therefore choose to watch an ad for. We prioritized the banner ads low because we thought they may take away from the immersion of the game.
GAMEPLAY (IMAGES)
